Choosing a SEO company could be one of the most important things you do and could have a positive or negative impact. The positive would be increasing traffic to your website and earning profits. The negative would be spending wastefully on a company that does nothing for you and that does not provide a clear path of execution.
SEO Experience
Look at a company’s experience in Search Engine Optimization and what they have learnt over the years. There has been many algorithm changes that has affected SEO results and how these companies have over come these obstacles. Choose a SEO company that has experience working with many clients. Get a list of references; other companies to call who have enjoyed increased sales and interest in part because of the firm they hired for SEO.
Commitment is Key
How committed is this company to your project or business? Do they discuss the keywords which will be the most effective on an internet search? The firm should want to know many things about your business or organization. Expect to meet with service providers for a few hours and to be asked many questions about your goals and your business.
Turn the interview around and watch how a professional handles your questions. He should be calm and forthcoming on all points, not hedging or vague in any way. Ask questions such as “How long do you expect for results to show?” or “Do you provide a competitor analysis” or “do you target only highly competitive keywords?”.
You will pick up on a some red flags with these types of questions. If they say that they can achieve results very quickly then I highly doubt that this is the right company for you. There are no guarantees to rankings on Google.
SEO Results
The problem with SEO is that if the above mentioned interview is not thorough enough, the results of SEO will yield little or nothing. Your business might still improve, but perhaps not as a result of internet searches by potential customers. When you ask customers to check a box saying where they heard of you, it could very well be that few customers found you online.
To increase the chance that a search will turn up for your company and get people to visit your website, SEO teams should be as specific as they can. There is the “local” search which adds key words like a town, state, or region to the search phrase. It takes some imagination to come up with phrases people use when they search, but a lot of people are on the lookout for companies near them.
How Soon Can You Tell if SEO Is Working For Your Company?
Your contract with an SEO firm could involve a clause in which performance will be reviewed at certain intervals. You should see an almost immediate change in the number of hits your website gets. The question will be whether or not profits increase as a consequence. Within six months, you should start seeing page 1 rankings depending on the competitiveness of the target keywords.
One strategy that usually gets overlooked by businesses which can help with rankings, is to write articles and post it as a blog.
How to Create Articles For Your Website To Improve SEO?
One way to get SEO articles up and running is to create a blog on your website. This should be a new and dedicated section on its own page that is easily found. These articles could be written by someone internally or outsourced to a writer who specializes in SEO articles. A home inspections company would write an article about what should a home owner look for when buying a new home. Again, this brings up the chance to be specific, targeting an audience with specialized needs and a solution to what they are searching for.
Another great way to get SEO working for you is to write short explanations about items on your website. Promote your sports store or construction company by writing a little bit of unique information for every item or service listed. Read this article about 3 monthly tasks that you can do each month.